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Case study

EKONIKA

First launch of a men's line for the Ekonika brand.

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Project scope

Concept development for the menswear line — categories, silhouettes, positioning
Material sourcing and factory selection
Sample development and technical construction of styles
Line launch and market rollout

Project facts

Category
Footwear, menswear line
Region
Russia
Format
Project-based
Lead
Andrey Zhakevich