SASHAVERSE
Full operational and production management for Sashaverse — from rebranding and e-commerce to material sourcing and production chain building.
We help fashion companies build collections — from material sourcing and sample development to production management, quality control and delivery of finished goods across Europe, China and the CIS.
From idea to finished product — we set up the structure, select suppliers and lead the process through to final shipment.
We work as an external product & production office for fashion brands: we build the collection, source materials, find the right factories, manage samples, control the bulk run and take the product through to delivery.
PRODUCT DEVELOPMENT Collection design, assortment matrix, product structure, categories, size range and technical logic.
SOURCING Selection of fabrics, yarns, trims, packaging, finishes and special technologies to match the target price and quality.
FACTORY NETWORK Sourcing and onboarding factories in China, Italy, Portugal, Turkey and the CIS for the specific product category.
SAMPLING Sample development, factory comments, fit and construction control, materials and pre-production samples.
BULK PRODUCTION Bulk production management: timelines, pricing, materials, size range, packaging and factory communication.
QC & LOGISTICS Quality control, measurements, finishing, packaging, documentation and final delivery support.
We create premium corporate gifts and branded products that look like part of the brand, not standard merch. We work with companies, developers, hotels, restaurants, clubs, cultural projects and private clients — from idea and product to packaging, production and delivery.
GIFT CONCEPT We develop the gift concept around the occasion, audience, budget and the brand's visual language.
PRODUCT SELECTION We select categories: apparel, accessories, leather goods, home, lifestyle products, gift sets, packaging and limited editions.
BRANDING Embroidery, print, jacquard, embossing, debossing, engraving, woven labels, leather patches, custom trims and personalization.
MATERIALS & SOURCING We source materials, ready-made products, factories and suppliers to match the required quality, timelines and volume.
PACKAGING SYSTEM We create packaging: boxes, bags, tissue paper, ribbons, cards, sleeves, labels and the full gift experience.
PRODUCTION & DELIVERY We manage samples, production, MOQ, timelines, quality control, assembly, packaging and final delivery.
Brand, commercial and spatial projects around fashion production. We help fashion and lifestyle brands shape the world around the product — from concept and visual language to wholesale tools, websites, campaigns, packaging and retail spaces.
Brand & Concept Brand concept, creative direction, moodboard, collection narrative, visual references, tone of voice, product positioning.
Wholesale & Commercial Tools Line sheet, buyer deck, wholesale offer, price architecture, collection structure, showroom preparation, retail partner materials.
Graphic Design & Web Website structure, landing pages, lookbooks, catalogues, brand presentations, packaging graphics, labels and tags, sales materials.
Marketing & Communications Marketing strategy, launch plan, campaign structure, content direction, press materials, communication strategy, market positioning.
Retail & Spatial Concepts Retail concepts, showroom design, pop-up spaces, visual merchandising, interior direction, furniture sourcing, spatial brand experience.







Full operational and production management for Sashaverse — from rebranding and e-commerce to material sourcing and production chain building.



A collaboration between the creative director and blogger Kate Tabakova and artist Pavel Kharatyan within the Lobby Art Concierge platform, as well as a knitwear drop in collaboration with artist Galina Smirnskaya.



Full-cycle knitwear and fur collection development and production for Walk Of Shame by Andrey Artyomov — from material sourcing to logistics and certification.






Yarn, fabric and leather accessories sourcing in Italy, as well as fashion campaign production support for 12 Storeez.



Rebranding and full production support for Vtoroy Mekhovoy — from website development and creative direction to building production chains and participation in Milan Fashion Week.


Full-cycle footwear production for A.W.A.K.E. — from concept to serial launch, executed in Italy and Portugal.



Full-cycle sustainable footwear and accessories production for Pangaia — from actualizing the biodegradable sneaker concept to a network of eco-friendly material suppliers.



Paul & Yakov's own fashion brand — full-cycle collection development, rebranding and international market positioning, from Paris and Milan Fashion Weeks to export into leading concept stores worldwide.



Full-cycle knitwear, outerwear and fur development and production for Alexander Terekhov, including the turnkey launch of the SASHAVERSE brand on this production base.


















Full-cycle production management for OFFRET — from design development and pattern making to international payments, logistics and wholesale sales.






A capsule project for PRESENT & SIMPLE — complex knitwear production, an Italian-made denim line and proprietary hardware.





















Full-cycle production management for LEVEL 44 — from design development and pattern making to international payments, logistics and wholesale sales.





Premium imported material sourcing and Russia-based production for NAKED SHOULDERS, including wholesale strategy and distribution.

Full production support for the iconic Russian label Gosha Rubchinskiy — from building the design team and pattern development to quality control and wholesale entry into Korea, Japan, China and the Middle East.




Premium fabric sourcing and Russia-based production for LESYA NEBO, including a down jacket line.












High-volume cap and denim production for PLANTA ROSA — material sourcing in Japan and Italy, full project management.


Development and production of a premium cashmere plaid collection for RG Development corporate gifting.







Full project management for LEFFERS — cashmere plaids, Italian-made denim, silk scarves and packaging.
Full brand-building and production project for PATISSON — from visual identity and storytelling to production sourcing across Japan, Italy, India, Portugal and China.
Fabric sourcing for SOSHIOTSUKI — factory selection in China with material delivery to Japan, including quality control and logistics.
Search and selection of distribution clients in Korea and Japan for MONOTYPE LTD — from outreach to potential partners to closing agreements.








Development and production of corporate gifts and uniforms for developers, private banking and other B2B clients — from concept to finished product.
Development of a natural shearling collection.
First launch of a men's line for the Ekonika brand.
Leveraging our extensive expertise in luxury clothing and accessory manufacturing, we provide comprehensive services to oversee the entire production lifecycle within the fashion industry.
Acting as an external product and production office, we support brands from the earliest creative stage to the final delivery of finished goods. Our team is equipped to build and refine collections starting from a moodboard, translating creative direction into a structured product range, technical development plan and production strategy.
Our strength lies in strategic sourcing: selecting the right materials, trims, suppliers and manufacturers according to each client's quality standards, target pricing, production volume and sustainability requirements.
Over the years, we have built a trusted international supplier network across China, Italy, Portugal, Turkey and other key production regions.
In China, we work with manufacturers experienced in producing for leading contemporary and premium brands including Toteme, Acne Studios, By Malene Birger, Joseph, Kith, Carhartt WIP, Supreme and others.
















— Website and e-commerce design
— Custom development
— E-commerce integrations
— Branding
— Custom solutions

Petr Polyakov is the co-founder of Paul & Yakov and a product & production lead with over 12 years of experience in fashion. He studied literature at Moscow State University and at Christelijke Hogeschool Windesheim in the Netherlands. His background in photography and fashion shoots shaped a strong visual perspective and a deep understanding of brand image. Through Paul & Yakov, he participated in Paris and Milan Fashion Weeks with Tomorrow Ltd showroom. His projects have been featured in Vogue.com, WWD, Wallpaper* and other international fashion publications. Petr specializes in collection development, material and factory sourcing, production management and complex projects from idea to final delivery.

Andrey Zhakevich, a Product Development Manager with 13 years of expertise in footwear production, based in Paris. His experience includes roles such as Shoemaker at Stefano Bemer, Teacher of Footwear Production at Gottlieb School, Production Manager at Awake MODE, Head of Accessories at Pangaia, and R&D Director at 12 Storeez. Noteworthy achievements include expanding production from 30 to 3000 pairs per month, crafting biodegradable sneakers for Pangaia, and pioneering innovative materials at 12 Storeez. Additionally, Andrey founded Altropel, focusing on alternative leather from agro-waste.

Ilya Besedin, boasting more than two decades of experience and the successful execution of numerous projects, is a highly sought-after expert in the realms of branding and web design. His distinctive specialization encompasses significant involvement with the fashion industry and collaborations with renowned designers. Beyond his creative prowess, Ilya adeptly collaborates with programmers, steering the development of websites and online stores.

Mark Artsruni is a seasoned IT professional with over a decade of experience in website development and product ownership. Proficient in front-end design, Mark is known for his meticulous attention to detail and dedication to delivering top-notch user experiences.