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Case study

Vtoroy Mekhovoy

Rebranding and full production support for Vtoroy Mekhovoy — from website development and creative direction to building production chains and participation in Milan Fashion Week.

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Project scope

Rebranding and new visual identity development
Website development and coding
Creative direction and content production
Building production chains: manufacturing in Russia, sourcing hardware from Japan, Italy, France
Export of collections to leading concept stores worldwide

Project facts

Category
Fur, Hardware
Region
Russia, Japan, Italy, France
Format
Full-cycle